More and more homebuyers scan the market long before they get a realtor involved. Many times, they come to the realtor with several homes that have made the final list. This means homeowners can do themselves a favor by getting the best possible photos to highlight their home. A professional home photographer is usually worth the investment. Here’s how to use photos to sell your house in Atlanta Metro.
Create Scale
Good home photography helps to make a home and all its interior rooms look bigger. While there are many people who buy smaller homes, it is more inviting as a buyer to think you are walking into a grand entrance and open floor plan. Assist the photographer by decluttering and positioning furniture to maximize space and openness.
Make It Bright
Bright is inviting. No one wants to walk into the dark, scary movie house. They want to imagine themselves hosting afternoon playdates with kids running in and out of the house to the patio. Ensure all lights are on and windows are open when photographing to achieve the best lighting possible. A great photographer will know the best way to light your home and may even bring in their own lighting set to help highlight certain architectural features that become attractive selling points.
Curb Appeal
You already know that the landscaping needs to be clean and properly maintained. Once you have the yard looking perfect, prepare it for its photo shoot. Hose down the driveway and all sidewalks. Water the grass and mulch. Choose a time of day that shows the house in open natural light. Water helps make colors richer and hides any little imperfections such as minor cracks in the sidewalk. If you have quaint lighting that makes the home or pool look fantastic, consider a sunset or night shoot. If you do, make sure to get a photographer that will make the house shine in the dark, not get lost in the shadows.
Location Location Location
With drones, you can capture the entire landscape of your home. Not every home needs an aerial view. If the yard is small and closely bordered by neighbors, an aerial view may not be ideal. But if you have a decent sized yard with amazing landscaping, pull the drone out and get some sky shots. You may also use video footage to set the scale for how far away a prime school or park is from your home. Notify your neighbors in advance about the drone shoot to prevent any unexpected surprises.
Put Your Best Face Forward
Once you have all the photos, carefully curate them before adding them to the listing. Take the time to choose the ones that highlight the home best. You might decide to not use all of them. Remember that the photos attract people who are looking online to visit an open house or make an appointment to see it. Many great homes are overlooked online because no one took the time to choose the best cover photo and key images that showcase the home’s best features. Your realtor will be a trusted ally in helping you with this critical marketing piece.